HomeResearch Articles Customer Engagement: Defining and Aligning

Customer Engagement: Defining and Aligning

  • In the world of customer engagement, definitions have been fluid, leading to conflicting interpretations and marginalization of the function’s importance
  • Understanding how customer engagement organizations can be positioned for C-level reporting helps organizations select the best approach
  • Alignment between customer engagement functions increases the power and likelihood of success of each function as well as the overall customer engagement strategy
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