HomeResearch Articles Customer Experience in B-to-B Channels: Foundation and Execution

Customer Experience in B-to-B Channels: Foundation and Execution

  • B-to-b suppliers often fail to include their channel partners in the planning and execution of their customer experience efforts
  • High-quality customer experience requires attention to the complete customer experience, including both direct and indirect interactions
  • Consider partners and their customers when assessing customer marketing, online experience, account management and other areas of the customer experience ecosystem
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