HomeResearch Articles Customer Insights and Analytics: Business Requirements

Customer Insights and Analytics: Business Requirements

  • B-to-b organizations are investing in technology to gather, analyze and activate customer insights and feedback
  • Understanding the business requirements for customer insights and analytics enables leaders to meet these requirements with people, processes and technologies
  • Technologies must be evaluated according to their ability to support these business requirements
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?