HomeResearch Articles Customer Intelligence Management Technology: A Sirius Perspective

Customer Intelligence Management Technology: A Sirius Perspective

  • Customer intelligence management (CIM) technology helps b-to-b organizations collect, analyze and respond to customer feedback
  • CIM solutions gather and analyze data from touchpoints encompassing traditional sources and social media to help organizations understand customer sentiment
  • B-to-b organizations are using the core capabilities of CIM technology to gain insight into the voice of the customer and streamline the collection and management of customer feedback
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?