HomeResearch Articles Customer Interviewing Best Practices

Customer Interviewing Best Practices

  • Interviewing buyers, customers and users is essential for many B2B roles, including product management, portfolio marketing and customer engagement
  • SiriusDecisions has identified best practices for preparing, conducting and following up interviews
  • Interviewees should be carefully vetted based on firmagraphic criteria, job role, experience level and other relevant attributes 
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?