HomeResearch Articles Customer Journey Mapping 2015

Customer Journey Mapping 2015

  • Understanding and improving customer experience is becoming increasingly popular as a means of competitive differentiation
  • Customer journey mapping technology is an emerging software category that helps organizations visualize and design the customer experience
  • This SiriusView summarizes the capabilities and benefits of customer journey mapping solutions and describes the differentiators and challenges of four vendors
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?