HomeResearch Articles Customer Lifecycle Deep Dive: Deliver/Initiate

Customer Lifecycle Deep Dive: Deliver/Initiate

  • The first phase of the customer lifecycle is the deliver/initiate phase, where a new customer begins to use what they have bought
  • In this phase, the selling company is responsible for delivering what was promised, and starting the relationship off on the right foot
  • Customers in this phase must feel valued and reassured that the best choice was made, and see value from their investment

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