HomeResearch Articles Customer Marketing's Role in Driving Post-Sale Offering Adoption

Customer Marketing's Role in Driving Post-Sale Offering Adoption

  • Although post-sale adoption by customers of a purchased offering is a key driver of renewal rates and advocacy, most organizations do not monitor adoption rates
  • Participation by multiple teams in post-sale engagement efforts can result in gaps and overlapping responsibilities
  • Customer marketing should partner with customer success, account management and product teams to ensure that customers incorporate the offerings they have purchased into their execution processes
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