HomeResearch Articles Customer Relationship Nurture: Segmentation and Data

Customer Relationship Nurture: Segmentation and Data

  • Supporting and engaging customers after a sale requires an approach similar to what marketers have created to nurture leads, albeit with different goals
  • Customer relationship nurture strategies focus on helping customers get the most out of their investment and become advocates for the brand
  • Use a consistent framework to determine the right approach and message structure for nurturing different types of accounts and customer roles

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