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Messaging Nautilus Arc 3®: Intent

  • The output of Arc 3 of the SiriusDecisions Messaging Nautilus is a strategy statement that provides a clear and concise description of messaging intent
  • Messaging intent should be expressed in the context of the offering’s demand type and the different buying scenarios and buyer roles involved
  • Portfolio marketers should collaborate with stakeholders within and outside of marketing to determine the messaging intent for an offering
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