HomeResearch Articles Datto: Sales Productivity Initiative Drives 240 Percent Increase in Quota Attainment

Datto: Sales Productivity Initiative Drives 240 Percent Increase in Quota Attainment

  • Datto needed to shift from a product-centric strategy to a customer-centric strategy – while increasing sales productivity
  • To ensure strong ROI, strategic investments in sales organizations are closely examined by CFOs and boards of directors
  • Investing in new account management resources freed Datto’s sales reps to engage with new buyers, which resulted in a 2.4X increase in the percentage of reps achieving quota
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