HomeResearch Articles Defining and Applying Sales Rep Learning Personas

Defining and Applying Sales Rep Learning Personas

  • When designing sales training, b-to-b organizations often fail to consider how their sales reps learn and process information
  • Learning personas help organizations weigh multiple factors relevant to instructional design, including reps’ work environment and skill set
  • Once learning personas are defined, instructional designers can evaluate the best way to deliver specific types of learning content
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