HomeResearch Articles Defining and Measuring Share of Voice

Defining and Measuring Share of Voice

  • While b-to-b organizations invest heavily in brand to influence buyers, it’s often a blind spot for measurement and insight
  • Share-of-voice metrics are widely available, commonly used and often misunderstood tools for evaluating the success of brand efforts
  • Standardizing on a set of meaningful share-of-voice metrics enables an organization to capture ongoing insight and optimize brand investments
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