HomeResearch Articles Defining an Offering’s Target Price

Defining an Offering’s Target Price

  • B-to-b organizations often look solely to competitive pricing and profitability goals when setting the target price for an offering
  • Product managers must address a number of considerations during price setting, including the value of the offering, the organization’s ability to extract that value and goals for the offering
  • Follow five steps to develop and validate the best target price using an iterative, value-based pricing approach
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