HomeResearch Articles Defining a Responsibility Assignment Matrix for Data-Driven Demand Generation

Defining a Responsibility Assignment Matrix for Data-Driven Demand Generation

  • The SiriusDecisions Data-Driven Operating Model is a best-in-class model for identifying, managing and activating the insights required to run a business
  • Organizations seeking to adopt a data-driven approach to demand generation need to clarify roles and responsibilities across marketing, IT and other functions
  • Use SiriusDecisions’ responsibility assignment (RACI) matrix template – which includes recommended assignments – to adapt the model, gain consensus on roles and responsibilities, and maintain alignment during implementation
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