HomeResearch Articles Defining a Responsibility Assignment (RACI) Matrix for the PMM Model

Defining a Responsibility Assignment (RACI) Matrix for the PMM Model

  • The SiriusDecisions Product Marketing and Management (PMM) Model is a best-in-class framework for innovating and marketing b-to-b offerings
  • Organizations seeking to operationalize the PMM Model need to clarify roles and responsibilities across marketing, product, sales and other functions
  • Use SiriusDecisions’ responsibility assignment (RACI) matrix template – which includes recommended assignments – to adapt the PMM Model, gain consensus on roles and responsibilities, and maintain alignment during implementation
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?