HomeResearch Articles Defining a Responsibility Assignment (RACI) Matrix for the Content Model

Defining a Responsibility Assignment (RACI) Matrix for the Content Model

  • The SiriusDecisions Content Model is a best-in-class framework for managing and optimizing the b-to-b content ecosystem
  • Due to cross-functional requirements and dependencies, content-related roles and responsibilities need to be clearly defined within b-to-b organizations
  • Use the Responsibility Assignment (RACI) Matrix Template for the Content Model – which includes recommended assignments – to adapt the Content Model, gain consensus on roles and responsibilities, and maintain alignment throughout the content lifecycle
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