HomeResearch Articles Defining a Social Media Marketing Approach in Regulated Environments

Defining a Social Media Marketing Approach in Regulated Environments

  • Core elements of a social media marketing program, such as policies and measurement, take on increased importance in regulated environments
  • Marketers in regulated industries need to consider their organization’s risk tolerance as they develop social media marketing programs
  • Demonstrated success in lower-risk initiatives can build credibility for social media programs over time
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