HomeResearch Articles Defining Demand Creation Programs

Defining Demand Creation Programs

  • The SiriusDecisions Campaign Framework is comprised of four program families: demand creation, reputation, sales enablement and market intelligence
  • A demand creation program organizes a set of inbound and outbound tactics to achieve a quantifiable objective
  • Develop demand creation programs that drive business results by connecting program objectives and strategy to program design, tactic deployment and performance optimization
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