HomeResearch Articles Defining Target Markets the Sirius Way

Defining Target Markets the Sirius Way

  • A growing number of b-to-b marketing and sales leaders are incorporating the concept of relative targeting into their planning strategies
  • We have seen some confusion around what factors should drive a relative targeting exercise
  • Our Relative Targeting Framework is an easy-to-use checklist that helps transform concept into practice

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?