HomeResearch Articles Defining the Field Marketing Job Family

Defining the Field Marketing Job Family

  • Critics of field marketing consider the function a mixed bag of roles lacking a consistent design from one market to the next
  • The field marketing job family consists of four specialties: defined demand marketing, account-based marketing, channel marketing and customer marketing
  • The job family structure enables field marketing leaders to offer tailored support to sales teams and channel partners within a business unit, region or country
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?