HomeResearch Articles Defining the Full Potential of the B-to-B Marketing Function

Defining the Full Potential of the B-to-B Marketing Function

  • Many b-to-b executives lack a fundamental understanding of what marketing is, what it should be, and its potential for the business
  • In these scenarios, marketing is understood only for its most measurable contributions, rendering critical marketing motions invisible
  • B-to-b marketing leaders must provide a full vision for the potential of the marketing function to support business objectives
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?