HomeResearch Articles Defining the Line Between Inside and Field Sales

Defining the Line Between Inside and Field Sales

  • As b-to-b buyers have become more comfortable in a virtual selling environment, inside sales has grown in strategic significance
  • Defining the line between inside sales reps and field reps can be challenging, leading to conflict and misrouted leads
  • Getting inside and field sales reps to align is key to engaging buyers, managing resources and maximizing opportunities
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