HomeResearch Articles Delivering a Consistent Buyer Experience Through Lead Hand-Offs

Delivering a Consistent Buyer Experience Through Lead Hand-Offs

  • Due to an increase in marketing program touches and available content, many buyers provide a large amount of information about their interests and priorities before they speak with sales
  • When leads are handed off from marketing to sales, the receiving rep must be empowered with relevant context about buyers and potential next steps
  • To make this context usable for reps, marketers must avoid overloading leads with too much information
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