HomeResearch Articles Delivering Customized Advertising: Business Requirements

Delivering Customized Advertising: Business Requirements

  • Most b-to-b organizations’ account-based marketing (ABM) plans include delivering customized advertising because of its ability to reach target audiences at scale
  • Understanding the business requirements for delivering customized advertising enables ABM leaders to meet these requirements with people, processes and technologies
  • Technologies must be evaluated according to their ability to support these business requirements
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