HomeResearch Articles Demand Center: One Concept, Four Models

Demand Center: One Concept, Four Models

  • In place for two years or less in most b-to-b organizations, the demand center is still in its formative stages
  • A demand center may take on different forms over its life based on a number of key criteria
  • Determining which type of demand center is the right fit will result in greater cost savings and more effective programs

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