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Demand Creation: Planning Assumptions 2017

  • SiriusDecisions has identified five key issues that should drive the agendas of demand creation leaders in 2017
  • As predictive analytics, sophisticated influence measurement and new data privacy regulations become part of the landscape, demand creation technologies and methodologies have become increasingly complex
  • Demand creation leaders must not overuse analytics and technology to the detriment of intentional and holistic program design
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