HomeResearch Articles Demand Creation: Planning Assumptions 2019

Demand Creation: Planning Assumptions 2019

  • SiriusDecisions has identified four planning assumptions that should drive the agenda of demand leaders in 2019 and beyond
  • B-to-b buyers have varied characteristics and preferences, and demand marketers need better tools to segment their buyers and determine the optimal strategy to engage
  • Demand marketers must revisit their data, infrastructure and skill requirements to properly resource a variety of demand approaches that support buyer needs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?