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Demand Creation: Planning Assumptions 2019

  • SiriusDecisions has identified four planning assumptions that should drive the agenda of demand leaders in 2019 and beyond
  • B2B buyers have varied characteristics and preferences, and demand marketers need better tools to segment their buyers and determine the optimal strategy to engage
  • Demand marketers must revisit their data, infrastructure and skill requirements to properly resource a variety of demand approaches that support buyer needs
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