HomeResearch Articles Demand Marketing Program Design and Activation: Business Requirements

Demand Marketing Program Design and Activation: Business Requirements

  • Demand marketing program design and activation involves planning, design, execution, measurement and diagnostics to activate, validate or accelerate demand
  • Understanding the business requirements for program design and activation enables demand marketing leaders to meet these requirements with people, processes and technologies
  • Supporting technologies and service providers must be evaluated according to their ability to support these business requirements
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