HomeResearch Articles Demand-Side Platforms: A Sirius Perspective

Demand-Side Platforms: A Sirius Perspective

  • As traditional outbound tactic performance declines, demand creation teams often seek other delivery mechanisms to get their messages out and improve response
  • Demand-side platforms (DSPs) provide capabilities that enable Web delivery of digital advertisements
  • DSPs allow organizations to gain efficiency, reach and real-time optimization of their digital advertising
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