HomeResearch Articles Demand Type: Its Impact on Content Strategy

Demand Type: Its Impact on Content Strategy

  • Aligning content with the buying process and buyers’ information needs are keys to an effective demand creation strategy
  • These process and information needs vary significantly depending on the type of demand being created
  • Use our demand type framework to clarify buyer information needs and ensure the most efficient use of content creation resources
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?