HomeResearch Articles Demand Type: Its Impact on Lead Scoring

Demand Type: Its Impact on Lead Scoring

  • The major categories used for lead scoring - demographics, activity and BANT - are common to all b-to-b organizations
  • The degree to which each category is used, and the weights assigned to elements within categories, should be highly variable
  • Use our concept of demand type to help pinpoint how your scoring schematics are focused
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