HomeResearch Articles Designing and Executing an Account-Based Marketing Survey for Sales

Designing and Executing an Account-Based Marketing Survey for Sales

  • Account-based marketing (ABM) provides marketing teams with new ways to deliver value to the sales organization
  • Marketing must formalize feedback-gathering methods to determine the impact ABM has on sales performance
  • A consistent survey process helps marketing identify where objectives are being met and where enhancements are needed
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