HomeResearch Articles Determining an Optimal Touch Cycle Plan

Determining an Optimal Touch Cycle Plan

  • When designing and optimizing their plans for contacting buyers, b-to-b teleservices teams must consider how audience attributes shape the necessary components of the touch cycle
  • Consider touch cycle duration, touch frequency, touch type and touch mix when crafting the touch plan
  • The goal of any touch plan is to connect with the buyer and hold a meaningful conversation
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