HomeResearch Articles Developing Custom Messaging for Account-Based Marketing

Developing Custom Messaging for Account-Based Marketing

  • Custom messaging helps accelerate opportunities in highly strategic accounts that are part of a one-to-one account-based marketing program
  • Custom messaging requires understanding each target account’s unique needs and using those insights to build an account-centric value proposition
  • Organizations can use the SiriusDecisions Messaging Nautilus® framework for step-by-step guidance on building account-centric value propositions
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