HomeResearch Articles Developing the PMM Model Handbook

Developing the PMM Model Handbook

  • The SiriusDecisions Product Marketing and Management (PMM) Model is an industry-leading innovation and go-to-market process that hundreds of organizations have adopted and adapted to guide their offering development and lifecycle management
  • A key deliverable of the model’s implementation team is a PMM Model handbook, which includes all the resources needed to ensure understanding of the model and secure buy-in, adoption and consistency of application
  • The handbook should be shared on an enterprise-wide platform so that the contents can be updated easily and readily available
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