HomeResearch Articles Digital Asset Management Technology: A Sirius Perspective

Digital Asset Management Technology: A Sirius Perspective

  • Digital asset management (DAM) technology is employed by organizations as a central asset repository for content used in marketing, sales and other functions
  • Though many other technologies available to sales and marketing teams have asset management functionality, these technologies cannot scale to support asset centralization and governance
  • An organization’s DAM system is often the repository from which other content-driven technologies pull their assets
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