HomeResearch Articles Digital Transformation: What Does It Mean, and What Must B-to-B Leaders Do to Make It Successful?

Digital Transformation: What Does It Mean, and What Must B-to-B Leaders Do to Make It Successful?

  • “Digital transformation” is the buzziest buzzword in b-to-b; the problem is that it means different things to different people
  • Digital transformation is simply the application of technology to enable business change; it’s the management of that business change that companies struggle with
  • There hasn’t been an enterprise-wide pragmatic framework enabling business leaders to champion and lead digital transformation initiatives
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