HomeResearch Articles Display Advertising: Evolving Into the Marketing Mix

Display Advertising: Evolving Into the Marketing Mix

  • SiriusIndex benchmark data indicates that b-to-b organizations’ spending on Web display advertising has tripled in the last decade as a percentage of total demand creation programs
  • Adaptive capabilities have allowed display advertising to more effectively reach the right individuals based on demographics and behavior patterns
  • Display advertising affords b-to-b marketers real-time monitoring and rapid iteration capabilities to target, test, measure and optimize spend
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