HomeResearch Articles Distributing Responsibilities Between an Account-Based Marketing Center of Excellence and Field Marketing

Distributing Responsibilities Between an Account-Based Marketing Center of Excellence and Field Marketing

  • As account-based marketing (ABM) programs mature and expand globally, organizations are inevitably faced with questions about the role that field marketers play in delivering these programs
  • Field marketers can add significant value to ABM programs thanks to their proximity to local accounts and reps, as well as their deep knowledge of local markets
  • Relying heavily on field marketing rather than a centralized office makes more sense in some ABM scenarios than in others
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