HomeResearch Articles Divide and Conquer

Divide and Conquer

  • As an organization grows and diversifies, it must decentralize its marketing operations to some degree
  • It is more effective to take a function-by-function approach when making decisions regarding the sharing of marketing control
  • Best-in-class organizations take this a step further by breaking these functions down into their natural components and making finely tuned decentralization decisions

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