HomeResearch Articles DocuSign: Using Vertical Account-Based Marketing to Reach Enterprise Accounts and Win Bigger Deals

DocuSign: Using Vertical Account-Based Marketing to Reach Enterprise Accounts and Win Bigger Deals

  • DocuSign needed an effective way to penetrate enterprise-level accounts in the life sciences space
  • A cross-functional team was assembled that executed an end-to-end vertical industry account-based marketing approach
  • This led to higher engagement levels, more opportunities at targeted accounts and greater average deal sizes
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