HomeResearch Articles Don’t Sideswipe Customers Because of Blind Spots: Data Requirements for a Seamless Buyer-to-Customer Experience

Don’t Sideswipe Customers Because of Blind Spots: Data Requirements for a Seamless Buyer-to-Customer Experience

  • Organizations struggle to provide a consistent experience across the buyer’s journey and the post-sale customer lifecycle
  • Poor-quality, overly dispersed and hard-to-access data prevents well-intentioned marketers and sales reps from delivering on the brand promise
  • Data privacy regulations and channel partner integrations offer immense opportunities to create a more personalized experience
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