HomeResearch Articles Driving Adoption and Value From Account-Planning Programs

Driving Adoption and Value From Account-Planning Programs

  • Many organizations invest in account- and territory-planning methodologies and software to coordinate plans for account acquisition, retention and growth
  • A solid account or territory plan can be a sales rep’s roadmap for success
  • To experience benefits and sustained success, end users must adopt and integrate the planning process into the rhythm of the business
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