HomeResearch Articles Driving Efficiency in Sales Structure Design

Driving Efficiency in Sales Structure Design

  • B2B buyers are demanding an enhanced buying experience that allows them to quickly navigate buying choices and make a decision
  • Sales leaders must match sales motions to buyer needs, assign the right resources to assist buyers and ensure role clarity to deliver a compelling buying experience
  • Understanding the ratio of lifetime value to customer acquisition costs helps organizations maximize efficiency for each target segment and guides optimal sales structure design and coverage
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