Driving Marketing Automation Success Through Playbooks
- Many intended users of a marketing automation platform (MAP) don’t know how to use the platform at all, let alone in an optimal manner
- Creating MAP-related playbooks extends the use of the technology in an organization, and standardizes request and development processes
- Playbooks should be reviewed on a regular basis to ensure their level of currency, accuracy and level of completeness
You must log in to client portal for full access to this content.
Login