HomeResearch Articles Driving Successful ABM Within the Parameters of Privacy

Driving Successful ABM Within the Parameters of Privacy

  • Account-based marketing (ABM) requires sales and marketing teams to compile comprehensive data and insights about key contacts within high-value accounts
  • Sources and types of data and insights are varied, thus requiring a strategic approach to appropriately manage this information
  • Privacy regulations demand that ABM teams understand how to design and execute ABM while adhering to the new landscape
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