HomeResearch Articles Portfolio Messaging and Content Origination SiriusPathway

Portfolio Messaging and Content Origination SiriusPathway

Learners will be introduced to the the concept of relative targeting to help their organization hone its demand creation efforts, and take a deep dive into the SiriusDecisions Buyer Audience Framework to define target audience segments and buyer personas and improve go-to-market effectiveness. (Available for purchase.)

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?