HomeResearch Articles Ecommerce Channels: Sharpening Your Strategy

Ecommerce Channels: Sharpening Your Strategy

  • Ecommerce offers an attractive indirect, self-service sales model for many b-to-b suppliers
  • Companies pursuing ecommerce strategies often do so without understanding the impact it has on existing channel relationships
  • Focus on different strategies depending on your ecommerce mix that might feature pure-play, supplier-based, hybrid and partner storefront approaches

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