HomeResearch Articles Eight Cs of Effective Organizational Design: Creating a Communication Plan

Eight Cs of Effective Organizational Design: Creating a Communication Plan

  • Marketing organizational design changes can have numerous professional and personal implications for various internal audiences
  • Driving understanding and adoption of organizational changes requires effective communication throughout the process
  • A communication plan is critical for ensuring a clear, consistent approach to the dissemination of essential information to all audiences affected by the change
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